During the last edition of Milan Fashion Global Summit on November 23, Lavinia Biagiotti – CEO at Biagiotti Group Spa and curator for the event – has announced the Group’s intention of opening a new flagship store in the Italian capital city on next December 12. For the first time, fast fashion and slow fashion will merge into a unique place.
Lavinia Biagiotti has also announced the particular arrangement of the new store, which is to be organised according to the different collection typologies. The first floor will be entirely dedicated to the fast fashion collection, where the “emotional shopping” is predominant. The mezzanine floor will include a chill-out area with sportswear proposals, while the top floor will host the fashion collection produced in the traditional way, according to the brand’s original guidelines.