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Coconuda’s fight against racism

With its new campaign – Coconuda SS2016, seeing the participation of the Italian showgirl Raffaela Fico, this Italian brand starts its fight against racism. The campaign hashtag is



Here is what Fabio Coconuda – the brand founder – has declared:


“It is unacceptable that people is still talking about racism in 2016. Yet there are different forms of inappropriate behaviours and misconducts that are moved against minorities or social groups. And I wonder: why these social groups should be considered as different? Different from what? All this is not limited to the colour of skin only. Unfortunately, there are so many forms of racism today that no human being can actually feel safe from it.

Year after year, we try to make the public opinion aware of this problem through communications campaign that are focused on important topics inherent with racism.

Our initiative does not intend to be a complaint merely, but it is rather a desire for expressing our thought about it. This is why I give you a piece of advice: let’s respect all forms of “diversity”: #LOVEALLCOLORS“.

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