skip to Main Content

Spring Summer 2021: Total White

Total White

It is the color – non-color par excellence: white will cover all the pieces of the male wardrobe also for S/S 21. This color represents the essentiality, the purity, and the absolute.   It worths to wear white now more than ever. Designers used it extensively on the catwalks S/S 2021.

American Vintage

Someone prefers white in a sporty-chic version creating a cocoon effect, like the French brand American Vintage who proposes looks inspired to lifestyle but cut out for the city. Others, like the Turkish stylist Serdar Uzuntas, inspired by the David Bowie’s eclectic and eccentric style, suggests  an animated and lively collection as tribute to craftsmanship, without neglecting sustainability with jeanswear upcycling. Last but not least, Maison Flaneur creates a seamless collection getting inspiration from everything she sees, travels, readings and sculptures.


With a more detailed analysis, we can see that the white nuances are not all the same: the chalky white of Maison Flaneur, the milky white of American Vintage and the optical white of Serdar; endless souls in just one color. White can be an excellent booster to recover serenity after a moment of chaos. White is a symbol of peace and lightness evoking sense of order and clarity.  Neutral, basic, calming, perfect as a sheet to start writing a new story on.

Maison Flaneur

Edited by Carola Repetto

Back To Top
%d bloggers like this: