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“Winter Wonderland” for Genny FW 2019-20

Between purity and malice, a fairy tale atmosphere characterised by whispered refinement develops for the new campaign of Genny brand for its Fall/Winter 2019-2020 season. A true fairy tale but in a fashionable style, marked by delicate elegance where the brand’s winter code is highlighted with its seducing and chic character. The images are conspiratorial of a new Romanticism written by the essential lines of patterns and their tailor’s cut inserts, which are enriched with brilliant crystals. The noble, valuable fabrics are made as even more refined by the well-defined nuances, chosen to represent a iconic, feminine woman style. A Snow Queen with Cocoon overcoats characterised by cape details, also defining the new jacket patterns. This fashion house’s typical womanliness asks for a fluid line, often interrupted by metal details, or similar to trompe l’oeil works, showing a different symmetry for the forms.

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