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White next edition, 18-20 June 2016

White – Milan’s contemporary fashion exhibition – has now announced who are the guest designers of its next edition, which is planned to take place from 18th to 20th of June, and to put both men’s and women’s pre-collections in the foreground. Namely, the stylist Erika Cavallini with her Semicouture project, and the Chinese designer Shangguan Zhe with Sankuanz brand.

“I will be pleased to present the second Spring-Summer 2017 season of my new Semicouture project (photo on the left) – has anticipated the stylist Erika Cavallini – in an exclusive and dedicated space describing the mood of my line: fresh and feminine, enriched with contaminations from the Sportswear and Military spheres”. Erika Cavallini created its brand, based in Crevalcore (Bologna – Italy), in 2009. The key trait of her work is the attention for the raw materials used, the fabric processing and research – all expression of an authentic Made in Italy.

For the Menswear sphere, White has oriented its focus towards China by hosting Sankuanz brand, created by designer Shangguan Zhe, who is already appreciated by celebrities like Chris Brown, Rita Ora, Hairwave Killer e J. Balvin. This young talented designer, born in 1984, has studied graphic design and has graduated at the Xiamen University, before launching his male line in 2008. In 2014, he has participated into the International Woolmark Prize, while in 2015 he has been a finalist at the Lvmh Prize. White’s organizers describe him like a “person obsessed by a futuristic imaginary and influenced by the information and virtual streams generated by Internet”, which have led him to create a genderless and Pop-alike aesthetics; he likes to communicate by mixing different graphics and preferring de-constructed forms (photo on the right).

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