Sweet Years is looking further ahead, and it is now conquering over Japan by opening a new mono-brand SY32 by Sweet Years store in Tokyo, in the district of Shibuya. This mainly menswear brand is exclusively distributed across the Japanese market.
After Fukuoka, Osaka and Tokyo, the “heart”-logo brand is expanding its Retail network in the Japanese capital city, now entering its famous district for the first time. The operation represents an important step which marks the success of its international, 2-year development plan started in 2017, with the aim of achieving a wider Retail distribution thanks to the opening of several SY32 mono-brand stores and a temporary shop.
The new store will be hosted in a two-storey building with a surface of over 110 sq, within a design space characterised by a contrast of black and white. The collection’s Active and Luxury Sports lines will be the top players in the new setting. The articles of SY32 by Sweet Years line feature the use of Tech and heat-sealed materials to guarantee the maximum resistance and protection against the rain and wind. The collection’s “universe” is undoubtedly that of a fashion style making use of highly-performing fabrics such as Coolmax, which offers a rapid drying-out, and Thermotron, which converts the sun light into thermal energy. Graphics is also evolving and it becomes cleaner and stronger. The result is a sporty man with a sophisticated look.