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An outburst of colours and flowers for the SS19 by Se-Ta

The Italian Se-ta brand is born from a dream and from the great passion for style by Rosy Iacovone. With a long-consolidated career in the family-run business founded in 1973, the designer has created a microcosm where she can “dress up” women according to her own style, featuring an extreme womanliness and elegance, without falling into the stereotypes of Fashion.


She likes to mix different textiles together by creating particular matches, and by merging vivid, attractive colours in an Easy-to-Wear vision.
Gowns represent the true iconic pieces, characterised by a refined, colourful and light style.


A degradé tulle recalling the sunset or the dawn, as well as coloured silks evoking flowered gardens. Cornflower, poppy, iris and sunflower are the names used by Rosy Iacovone to identify selected colours, including the birch, the hibiscus, the cyclamen and the azalea.


All these ‘ingredients’ are matched with amber, offering a touch of genuine earthen, a pinch of gold and silver. The result is a series of light metallic traits, polka dots prints in cotton under the colours of a rainbow, Lurex fringes and All-Over textiles with Animalier prints.

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