From 13 to 16 January 2015, Pitti Immagine Uomo 87, an international fashion fair for men’s clothing and contemporary lifestyle paths, was held at Fortezza da Basso inserted in the fourteenth century walls of Florence.
Pitti Uomo is since forever a global platform for major names and international fashion groups that choose Florence as the place to launch new projects and take new steps in their development, as well as for yet little-known names who see Pitti Uomo as the ideal context for establishing their identities and generating business; and for the fashion system’s institutional players for whom the fair is the perfect enviroment for presenting new projects on the world’s stage.
There were more than thousand menswear brands in this edition, plus 70 women’s collections of Pitti W, representing the world’s major department stores and retailers that thronged 35.000 visitors.
Walkabout Pitti is the title-theme of the January fairs that explored the infinitive and and always popular theme of travelling on foot. Walking for the pleasure of doing it, for looking, thinking, savoring the world alone or with someone; for sport o because walking is trendy. Today, more than ever before, walking evokes its outfits: it is a hymn to multiple facets of clothing and the central role of accessories.
The Fortezza da Basso is transformed in a mixed terrain of different experiences and paths that wind through the pavilions that were illustrated by brochures, maps, devices and apps like the new free PittiSmart App that can be downloaded from Apple Store and Google Play Store.
Buyers, journalists and all visitors could use a serie of services and information directly from their smartphones and tablets, making their experience of the 8 Pitti Immagine fairs even more efficient. The conclusion of the 87th Pitti Immagine Uomo edition confirmed the excellent forcasts comunicated during the fair: it registered a +17% of Italian buyers and a + 11% of international buyers.
The Pitti Discovery Foundation, in cooperation with the Russian Federation’s Ministry for Trade and Industry, has presented Russia as Guest Nation for the Pitti Uomo 2015 edition.