For the next FW 2019/20 season, the capsule collection by Pepita gets inspiration from four big Stars of the 80s’ music industry. All patterns and themes are developed according to a strong characterization of the product to tell about the four icons of style. To emphasize the different sources of inspiration, Pepita has relied on the work by the new Art Director, who has realised an advertising campaign with a Cosmopolitan approach.
The clothing line drawing inspiration from David Bowie is based on blue and blush nuances. It is a modern, London’s style outfit. The iconic pieces are here the sweater – with the lighting graphic image -, the fur in Jacquard textile, the jumpsuit in ruched, velvet chenille, and, finally, the jacket in jeans, layered with fur.
Bronze and black are the main colours in the clothing line dedicated to Tina Turner. The clothing articles are more elegant and they represent the Glamour heart for the entire collection, thanks to the gowns in lace and floral fantasied applied to them. The sweatshirt and the dress with a maxi embroidery work over it, as well as the bronze-coloured down jacket with applied flakes are among the top elements for this line.
Pepita celebrates the “King of Pop Music”, Michael Jackson, 10 years after his death. The puns and colours preferred by Michael Jackson are the elements featuring this collection line. In the iconic world by Pepita, the King of Pop Music becomes the “King of Dog”, with the French bulldog selected as the top animal for the 2019/20 season. Red, black and dark brown are the main nuances. Pepita has created an exclusive fantasy pattern over Tartan textile, which is expected to become particularly popular for the next season.
Vinyl, tulle, stars and glitters are the must-have elements for the line drawing inspiration from Pop star, Madonna.
The tulle is expected to be popular next winter as well. The collection includes skirts, dresses and sweatshirts made in this fabric. For the knitwear, the selection is double: pullovers enriched with Lurex and gold, and more basic sweaters, to be easily matched to other pieces from the collection.