Gone forgotten in the last decades, the hat has now re-conquered its role as true bearer of absolute elegance. It has been taken back to the public’s attention thanks to the excellent work by Alice Catena, the Italian designer who, during the last seasons, has decided to recover the savoir faire of the skilled artisans from the Marche region (Italy), wisely skilled craftspersons who handed down the know-how of straw hat manufacturing through generations. Her creation represents the simplest, essential one among all hats, becoming renown for its primordial matter.
While being sophisticated and casual, the next Montegallo SS 2020 Collection offers an exclusive style for a piece which is often neglected in fashion. The designer continues to use a play of matches and different manufacturing processes. Here experimentation materializes into a collection where the past’s art merges with the boldest stylistic trends, giving life to a multiform, colourful collection.
Absolute novelty for the next season is the footwear line realised in accordance with the region’s footwear expertise. All items are unique and hand-made by using natural materials such as wooden and straw, to complete the brand’s genetic chain.