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Modest fashion, a matter of clothes and of attitude


Talking about modest fashion we refer to the womenswear fashion phenomenon of wearing less skin-revealing clothes: longer sleeves and looser silhouettes, streamlined and very elegant. Nonetheless, we can’t limit the definition of modest fashion to this one aspect. For some women, modest dressing is clearly motivated by their understanding of their religion. For others, it provides a way to reinterpret community and ethnic norms in relation to contemporary life.

Doyi  Park

Founded in 2018, aims to offer  modern elegance  with artistic  mood  through  the collections. She addresses a woman who is like an Amazon, passionate and with brave attitude, through elegant and chic garments. Her pieces are handmade and with a story to tell. Infact, because she strongly believes that garments hold symbolic, aesthetic and communicative roles in society, she tries to find the equilibrium between imagination and practicality.

Emma Wallace AW20 Lookbook_3334

Emma Wallace

Berkshire native, settled in Hong Kong, has become the ‘go to’ for innovative, modern, yet exceedingly elegant formal ready-to-wear pieces. Her unique collections serve up the perfect mix of vintage and modernity for all women who want to feel unstoppable and effortlessly chic.


Established in 2017, tempers a drive for innovation with a respect for traditionalism. A mix of conceptualism and realism, presenting its own “Avant-Casual” style, bridging the gap between couture and ready-to-wear.


Their fluid asymmetry juxtaposed against a tailored sobriety, allow the modern woman to take on a silhouette of her own, wearable and versatile.



She is a sustainable fashion brand founded in 2016 by Alexandra Theochari and based in Crete. She designs artisanal timeless garments characterized by a relaxed chic elegance, made of lasting quality materials and handloom embroidered patterns. Her collections are influenced by clear-cut geometric lines and minimal structures deeply rooted in the simplicity of classical Greece.

The SS 2020 collection in particular, is inspired by the rich Minoan history and culture; symbols of hieroglyphics can be seen on their prints, embroideries and jewelry details.

Edited by Miriam El Hachem


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