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Ioef: Contemporary Minimalism

Usefulness and Functionality, two words that describe the emerging Ioef brand with perfection. Launched for the first time on the market during the FW 2018-19 season, with a philosophy of respect for made-in-Italy heritage, this Italian brand creates bags that combine contemporary style with traditional Italian manufacturing expertise. The collections are addressed to a cultured and self-determined public who does not need to show off “labels” or to exaggerate with decorations, but who looks for simplicity in high-level minimal designs.


In particular, the SS 2020 Collection is enriched with neon colours. Pink, orange and lime green are conquering over the design of the “Kim” bag model – the brand’s cornerstone. Absolutely funnier is the straw bucket bag with details in leather.


These marvellous craftsmanship bags are hand made in Tuscany (Italy), and they are the result of an extraordinary collaboration between Gamma 3 and Erik Manfredi, as well as becoming a reference icon in the leather industry. Each brand’s collection draws inspiration from modern, urban women who like travelling and continuously explore new destinations, while sharing their vision through style.

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