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Gucci goes fur free

Gucci fur free starting from S/S 2018 season.


The top Italian brand has recently announced its commitment in favour of a total abolishment of the usage and promotion of animal furs starting from next S/S 2018 season. All the brand’s fur stocks will be auctioned, and the returns will entirely be given to the animals protecting organizations, HSI (Humane Society International) and LAV (Lega Anti Vivisezione – the Italian Anti-Vivisection League).


Thanks to a long-term partnership with Lav and the Humane Society International, Gucci thus becomes part of the Fur Free Alliance, an association that firmly struggles for the reduction of ruthless practices and cruelty on fur animals. This novelty has been announced by Marco Bizzarri, the brand’s President and CEO, during the International Day of the Girl, and the Kering Talk 2017, at the London College of Fashion.


The Kering Group’s brand is thus following the example of other top brands, which have already chosen in the past to ban the use of animal furs, among whom the first ones have been Stella McCartney and Giorgio Armani (2016).

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