This is a common duo in the fashion industry, but it is not so obvious. Art raises the perception of products to a higher level in the “reading” made by consumers. Circle makes it possible through a collaboration with Margherita Minuti, who interprets the SS2020 collection according to the brand’s Pop style.
The emblem of this process is the combination of Design, Art and Fashion. The new “target” becomes the logo composed of four nuances (white, yellow, blue and red). Despite what has been proposed in the previous collections, the new collection mainly highlight the brand’s “how”, i.e. Circled, by using it as a decorative element to be applied over the clothing pieces surface.