This Italian brand’s new stylistic strategy – centered around the recovery of the tradition in a contemporary way – is developed through the new Capalbio S/S 2020 Collection entitled “EVOLVING MEMORIES”, paying homage to the Tyrrhenian Coast’s gold-sand dunes, and the salty-sea smell of air. In particular, the new collection includes two capsules: “TUSCAN SEA” and “FAUNA WATCHING”. The nuances drawing inspiration from sea sunset and the natural textiles used in them – cotton, linen and summer velvet -, all realised by using recycled yarns, complete the reciprocal understanding between the men from Capalbio and the surrounding, inspiring Nature. The main fabric is a mixture of jute and cotton, drawing inspiration from the work jackets worn by Tuscan farmers of the early Twentieth century. But the most original proposal is represented by the check-pattern in certified-recycled denim cotton. The Collection can also boast cotton canvas and the iridescent Soleado fabric in polyester cotton. All items are garment-dyed. With a higher care for eco-sustainability, Capalbio promotes an innovative model for a eco-friendly textile production, in a circular manner. The fabrics used to realise the clothing articles are made with recycled cotton under a certified process whose traceability is guaranteed.