Starting from the FW19.20 Collection, the Italian brand Cannella is expanding its lifestyle with the launch of a new bags line. The fashion brand of entirely made-in-Italy womenswear is now appearing for the first time in the accessory market, and it is offering a new bags line including 32 models. This contemporary collection will be characterised by a combination of different styles – emblem of today’s women who like modern, elegant lines.
“It is a very important, strategic choice which is aimed at responding to the market’s needs. This expansion is incorporated within a more complex developing plan which is designed to position Cannella brand into the lifestyle fashion segment”, Gianluca Destino – Vice President of Organizzazione Grimaldi Spa (the holding company) – has explained. “The new collection will be distributed across over 50 mono-brand stores within the Italian national territory, but also across 500 multi-brand stores of the worldwide Retail network, as well as on the E-commerce platform www.cannella.com.”