During The Micam, Baldinini is presenting not only its new Footwear collection for the Autumn-Winter 2017/2018, but also an unprecedented range of five different unisex perfumes realized in partnership with Selectiva, a company property of Group Paglieri.
The distribution will start directly from the griffe boutiques in Italy and France, to continue with their stores in Russia and the Middle East. Finally, these perfumes will be sold in the best Italian perfumeries starting from next September.
The introduction into the mono-brand stores will be accompanied with ad-hoc presentations in the different stores, after a general official presentation to the press, which is planned to take place in the showroom of Via Bigli – Milan, during the next Woman Fashion Week. Both partners are strongly oriented towards a selective distribution strategy.
Multicolor Leather Straps is the name chosen for this collection of fragrances, composed of 5 unisex Eau de Parfum characterised by an innovative, colourful and strong-impact concept.
The vivid colour perfume bottles recall the laces motif of several iconic shoe models by Baldinini, thanks to plastic trimming and decorations on glass, creating a play of lines which takes advantage of the contrast between the glossy and the mat effects. These objects of art can perfectly fit into the brand stores for their nature as “accessories for beauty”, but they can also be preserved for collecting purposes.
“Its new and attractive aspect is indeed represented by the unisex character”, highlights Gimmy Baldinini at the brand stand at The Micam, showing a certain satisfaction for this project realised within the framework of a series of initiatives oriented towards the brand expansion.