American Vintage – a brand synonym with Comfy-Chic easywear – is now presenting at Pitti Uomo 96 (in Florence from 11 to 14 of June 2019) its new collection, capable not only of attracting the eye of consumers, but also of provoking new feelings. Through sensory experimentation, the French brand has indeed selected the best natural fabrics and textiles. For example, the Pima cotton – the most beautiful cotton variety in the world – is used in soft T-shirts with brilliant nuances, to be worn overlaid. Italian original yarns, which are at the same time resistant and soft, give comfort to jumpers, buttoned cardigans and other naturally Cocoon-style pieces of clothing, characterised by an unprecedented quality and duration. The Japanese fabric represents a touch of luxury, a combination of Tech materials where acetate is mixed with Lyocell, a fibre made from eucalyptus and bamboo, to softly glide on the skin.