After 9/11, or during the spread of AIDS, the world…
Loft1 is the Italian brand offering innovative designs and versatile collections, bold in its style and traditional in its manufacturing process. All garments are skillfully put together with unusual elements and great tailoring, all strictly Made in Italy, synonymous of high quality recognized globally.
Founded in 2012, the brand is today an established name in the world of menswear and is now getting ready to conquer the womenswear sector with a collection that is already in the pipeline.
Loft1 approaches young people in a seductive way, by combining urban-street style and a more refined and distinctive look, with hints of the London style that has been a source of inspiration for decades, and that can be found in trousers and vests made of corduroy in vibrant colors.
Traditional prints are enhanced by garments with attractive designs, always in line with the major seasonal trends for a mature target, while handprints and splashes of color decorate classic jeans, appealing to the youngest of Loft1’s following.
Even the white shirt, the most classic of garments in a man’s wardrobe, is revisited and enriched with unusual elements reminiscent of Oscar Wild’s elegant dandies, giving it individuality and sophistication.
The cozy winter sweaters in multicolor stripes, or with jagged edges details, complement the blazers with contrasting hems or in more classic textures like Prince of Wales. High-quality fabrics are in fact an essential and indispensable element for the research and development of the design of all Loft1 garments.
Sold in multi-brand stores of medium-high range, Loft1 is preparing to expand abroad and to become a reference point for Made in Italy fashion.
Edited by Clarissa Triolo Pasciuta