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AlphaStyle: desire for expression, creativity and modernity


Hong Kong-based AlphaStyle is an elevated streetwear brand founded by Ivan Chan in 2017. The Triple 5 Soul alum and former creative director of Syrup Apparel launched the label, which quickly amassed a following for its unique, hand-done cut-and-sewn styles that were unconventional for the market.

AlphaStyle FW20 Lookbook

Chan flexes his expertise in manufacturing through each style, which is unisex and crafted with a hodgepodge of mixed media fabrications and details such as flannel, denim, chambray, corduroy and patchwork. AlphaStyle is providing an approachable designer experience with beautiful everyday classics accented with touches of madness.

AlphaStyle FW20 Lookbook

Respect the details, master simplicity, resulting in a sleek, clean-lined aesthetic for men and women that embody youthful elegance and advocate personal style. Rather than merely a brand, AlphaStyle represents a lifestyle.

AlphaStyle FW20 Lookbook

A lifestyle with the desire for expression, creativity, and modernity. Aspire to refine daily lifestyle by delivering premium, timeless products and ideas that transcend the realms of art and fashion.

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