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White show, 22% buyers increased

White show

The January 2016 edition of White Show dedicated to women’s and menswear pre-collections has ended. Compared with January 2015, the numbers of this edition of White Show are positive: a total of seven thousand visitors, of which five thousand buyers, and increase of 22% of Italian and foreign buyers. At the top attendance were Eastern buyers from Japan, Korea and China stand out. The exhibitors at the White show arranged over 13,000 square meters and couted 233 companies in total. The protagonists of the Only Woman section were 40 companies, including Garpart and Maurizio Pecoraro, while in the new area “W.S. 016” dedicated to sportswear , 20 exhibitors were present, including Superga and LC23.

Protagonists of the “Wow by Highsnobiety” section, in collaboration with Luisaviaroma.com stand out 10 companies including Blood Brother and Soulland. The two main areas of the White Show, “La Tradizione and “Il Valore del Bello” put the spotlight on 21 artisans creations.

Brands like Peter Non and Maurizio Miri had the opportunity to present their men and woman proposals at the show, while companies such as Barracuda and Kuro presented their collections dedicated only to menswear.

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