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TheMicam 2016, exports record


With the premise to address the challenges of the global market, the footwear industry opens the new edition of theMicam. Held February 14 to 17 2016 Fiera Milano (Rho), it was attended by 1,444 exhibitors, including 816 Italians and 628 foreigners, concentrated in different thematic areas, present proposals for next season for international operators.

To identify market opportunities and optimize the offer, theMicam offered to fashion operators numerous daily meetings in theMicam Square, with a interest countries focus like the US, China, Western and Eastern Europe and Russia, thanks to which they have identified, together the most interesting trends in style for the various market areas, even the most current developments in sales techniques in-store and online. According to preliminary data concerning the 2015, the Italian footwear sector recorded a decline of 3% in terms of production volume, while the value of production lost 0.7%. They are to increase the average price of Italian footwear (of almost 41 euro) and the number of employees in the sector (+ 0.6%). Exports recorded a + 1.5% in terms of value, but a 5.2% decrease in quantity ‘. Despite the difficult environment, emphasizes the management of Assocalzaturifici, the sector has managed to maintain the balance of trade over 4 billion Euros of asset

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