Pitti Uomo conveys market’s sportswear desire into the emotional experience of dance. The next edition (January 10-13, 2017), in fact, will label the Fortezza da Basso in Florence with the theme “Pitti dance off“. The research for solutions capable of bringing fashion and sports together – typical of latest months – in Florence will result into a hymn to the joy of moving, a way to find ourselves by means of motion and music. “Tell me how you dance and I’ll tell you how to dress” is the catchphrase that forecasts a set of clothing dedicated to the world of dance and, therefore, of movement.
“Pitti Dance Off – said Agostino Poletto, Deputy General Manager of Pitti Immagine – is an appeal to express ourselves, to enhance our own body and style. This is what has always tied dance to fashion: the ultimate essence of diversity and the freedom of our personal style. We will dance and talk about any kind of dance and also about what it means today. The pleasure of moving to the sound of music; alone, in pairs or in group. This is to say that next January we all will dance and dress as we are, as we want, as we know.“