In 2006, based on an idea of the businessman Antonio Macrì and driven by his authentic passion for the unique Italian style, was born the Motel brand. Thanks to its sartorial touch, the unusual combinations, the attention to details and to the unique and personal research, the items and the collections increased their market presence year after year.
The parent company Nika Nika S.r.l. and the brand production are rooted in Tuscany, a region with a vast textile tradition. The two floors host the design and development area on the first floor and the production dept. on the ground floor. The building, completely covered in a mirror surface, suggests the immediate connection between the creative and the commercial aspects of the brand.
Its two season collections sold all over the world mark the current trends in terms of fashion and are continuously enhanced and developed through new items every week. The Motel Italia brand attends the most renown trade fairs of the world and launches now the 2017 Autumn/Fall collection with the coolest themes of the moment.
The constant company growth and the increase in the notoriety of the Motel brand are visible in the easy-to-wear but all the same refined and highly fashionable style. The airy and feminine fits are the result of the research on cuts and lines aimed for a global market with an Italian take in the applied art of tailoring. Our intuition is marrying the tailoring care of a research item to an expansion strategy based on speed manufacturing, always keeping in mind the added value of the Italian style and production.
Our ready-to-wear fashion intended for a young public is launched through a new market strategy consisting of flash collections marketed every week. At the moment, 400 thousand items are manufactured in one year. The Motel brand, distributed all over Europe and China, is about to expand on the American and Japanese markets. Our aim is to strengthen distribution at global level.
Another prove of the brand’s growth and success is the B2B communication area accessible real time from all over the world and from any digital device. Motel style close at hand. This 24h on-line platform mirrors the fast fashion philosophy: immediately available, diversified and ready-to-purchase collections. At the same time as the garments arrive in the showroom, they can be viewed on any customer’s pc, tablet or mobile device all over the world.
Quality, price and speed are the strengths that characterize the brand.