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Womenswear preview and showroom connection: white man & woman’s formula bets on quality.

white show ss2018

WHITE relies on quality and a well-balance mix of consolidated fashion maisons and designer labels, furthering the connection strategy with Milan’s showrooms, adding a considerable presence of international showrooms, as well as the womenswear previews with the menswear collections (217 brands on show, out of which 157 womenswear brands in the ONLY WOMAN and MAN & WOMAN sections). The second edition of the project Athleisure, with Tomorrow Showroom, is becoming increasingly noteworthy. The trade show’s special Guest is DILIBORIO, while Chinese designer Miao Ran is all set to be the protagonist of a Special Event. In addition to all this, a new format dedicated to the sportswear&streetwear world for the June 2018 edition.

 

 

Special Guest of the event is DILIBORIO, while Chinese designer Miao Ran is going to be the protagonist of a Special Event, with an area dedicated to his label, Miaoran. Sicilian by birth, Tuscan by adoption, Liborio Capizzi was the closest collaborator of Gianfranco Ferré. Juxtaposed visual suggestions, unusual volumes and contemporary craftsmanship: these are the cornerstones of DILIBORIO’s creations. In each collection by the designer, seemingly contrasting souls coexist: tradition and vanguard, ethnicity and contemporaneity, vintage and punk rock suggestions. All this reverberates in the style of Liborio Capizzi, who has recently stated: «I am really grateful to take part in this edition of WHITE MAN & WOMAN, thanks to whose support I am offered a chance to share my personal perspective and DILIBORIO’s Men’s and Women’s universe, along with the trade show’s distinctive cutting-edge universe and international visibility». WHITE has always promoted niche names like DILIBORIO, which boasts a distribution in the best multibrand stores, like Linde de Palais, Antonioli, 10 Corso Como, H Lorenzo, Leclaireur.

 

In order to further the growing synergy between the trade-fair and the main fashion showrooms, WHITE is bringing to the trade show some of the most interesting international names, like the agency Vald Agency, which is going to parade Henrik Vibskov, Beira, House of the Very Island’s, Anntian and EATABLE; Six London, with Dorateymur, Nicole Saldaña, Toga Pulla; 3rd Eye Showroom, with Fou, Alexandra Moura, LaLa Love; from Berlin The Abyss Studio, with Last Heirs, Used Future; and Wemaisnone. In addition to that, in the framework of the format Friends of WHITE, Baltimora Studio have already confirmed their presence, along with their cutting edge labels.

 

Among the January edition’s new-ins, the debut of two new theme areas: WHITE BIJOUX and the KNITWEAR section, dedicated to cutting-edge hand-made collections. WHITE BIJOUX, the WHITE MILANO area devoted to fashion accessories, has now a brand-new location, which will parade consolidated names in the signature jewelry scene, like Bjorg, Quite Quiet, 0.88 and Sophie D’Agon. The KNITWEAR section, segment that has registered a steady growth and increasing demand by the buyers, is all set to put on show 10 cutting-edge brands and consolidated labels, like Nanna Van Blaaderen and Avril 8790. Among the debuts, Avril8790 is going to introduce its first 100% knitwear capsule. Oversize cashmere and cashmere-silk cardigans, kimonos and coats feature psychedelic jacquards for a striking chromatic effect, with an ultra-soft dash. Offspring of Mely’s, Knitwear, Avril 8790 is rooted in a history of manufacturing excellence with over 60 years’ experience. Flòsophie by Mirco Giovannini, with 16 unique items, can boast utmost refinement, enhanced through the outstanding craftsmanship of the most proficient Made-in-Italy, down to businesses like Roberto Collina and Brand Unique.

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