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White Show comes back to the stage

While waiting for the press conference, the top management of Milan-based White fashion show has recently announced some novelties for the next edition, which is going to have a duration of 4 days (instead of three) this year, from 22nd to 25th of September, at its usual location within the Tortona Fashion District. Special guest will be the designer Sabrina Mandelli, with her brand Ssheena.


Synonym with a new original interpretation of sportswear, with a particular attention for the details, Ssheena will be the main player in the urban catwalk scheduled for next September’s agenda of the “super Fashion Week”, in collaboration with the Italian National Chamber for FashionConfartigianato Imprese (the Italian Association of SMEs and artisans), and the Italian Trade Agency (Ice-Agenzia).


As a multifaceted and complex designer, Sabrina Mandelli has founded SSHEENA – a women’s fashion brand entirely made in Italy -, offering to all her female customers a new aesthetic style, combining contemporary sportswear and a sophisticated attention for details. Sabrina’s creative power materializes in a series of different female identities, capable of meeting the needs of today’s woman, at every hour of the day.


This Italian brand has always distinguished itself thanks also to a series of recognitions, such as the Time Award 2016, a brand accelerator project launched by White and sponsored by the Ice – The Italian Trade Agency, in synergy with the Italian Chamber for Fashion Buyers, and with the promotion of the Municipality of Milan.

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