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Shanghai Fashion Week doesn’t stop, it becomes virtual on Tmall!

Shanghai Fashion Week

Shanghai Fashion Week never stops and changes strategy to face this particular period. The event, in fact, will take place from March 24th, two days earlier than the date announced in early February, will last until March 30th and will be held in digital format. A real novelty in the history of fashion.  The event will be broadcast live on the luxury portal Tmall, owned by the Chinese giant Alibaba and on the Livestream shopping platform Tabao Life.


The program of Shanghai Fashion Week has been published by the organizers through which they announced the participation of over 150 brands and designers from all over the world.


The press release states that it will be possible to buy the products according to the “see now buy now” concept. The brands will then have the opportunity to present over 1,000 products from the latest collections and sell their creations to 800 million active users who visit the Alibaba e-stores every month. An innovative system that aims to help brands, penalized from a commercial standpoint by the current crisis caused by Covid 19, to find new opportunities and relaunch their sales thanks to the Web.

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