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MICAM Milano 90 launches the new project ‘MICAM Milano – Digital Show.

Micam Copertina

With the September 2020 edition, MICAM is due to become the fair of ‘augmented’ opportunities when it launches the MICAM Milano 90 Digital Show, an innovative project that will go live from 15 September to 15 November 2020. MICAM Milano Digital Show was created with the aim of completing the traditional MICAM Milano exhibition offer. It is a digital platform designed to provide exhibitors with enhanced business opportunities, thanks to its full integration with modern digital marketing and customer management tools, creating the perfect match between buyer and exhibitor.

The desire to start over again, with the awareness of a complex and gradual recovery, looking at the MICAM fair, scheduled from 20 to 23 September at Fiera Milano Rho, as an important opportunity to start over. “The MICAM fair is fundamental to support the Made in Italy sector and our economy – declares the President of Assocalzaturifici and MICAM, Siro Badon – Thanks to the most important international exhibition in the footwear sector, the connection between producers and buyers is consolidated.

Although in recent months alternative opportunities for business relationship have developed, the meeting at the fair remains the most important opportunity for development in the market. Our companies have immediately adopted anti-infection health protocols, so the same methodology can also be applied in the exhibition field to ensure that everything takes place safely“. The image of the footwear industry that emerged from the research is that of a sector that remains extremely sensitive to international market trends, but it is no stranger to battles against local or global crises, showing once again that it is ready to take up new opportunities to start again.

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