Salvatore Ferragamo brand has recently announced that, starting from 2018, it intends to unify its next Men and Women fashion shows.
This choice is in line with a new brand strategy aimed at harmonising men and women collections in a market that demands for a stronger and well-defined positioning, with precise stylistic models.
The new Co-Ed runway format by this Florence-based fashion house will be presented for the first time in Milan next February, with the introduction of its new Autumn-Winter 2018/19 collections.
Salvatore Ferragamo S. p.A. is the parent company of Salvatore Ferragamo Group, one of the top players in the luxury industry, whose origins can be dated back to 1927.
The Group is a world leading company in the creation, production and marketing of footwear, leather goods, clothing, silk products and other accessories, as well as in the production of perfumes for men and women. Its production range includes eyeglasses, sunglasses, and watches realised by third party producers.
The main representative feature of the Ferragamo’s products has always been its particular attention for uniqueness and exclusivity by combining style, creativity and innovation with made-in-Italy quality and craftsmanship.
With over 4,000 employees and a network of 687 mono-brand sales points as per 30th of September 2017, the Ferragamo Group operates in Italy and in the rest of the world through its affiliate companies that allow to maintain the control over the European, the American and Asian markets.