A system partnership. Integration with the segment that follow on from the production chain. The aim is to shorten times and distances between the various players and respond to the new challenges of the global fashion industry that call for increasingly fast action and answers for the markets. A way to unite and join forces, thanks to the melting pot of quality that is Italian fashion.
The One Milano is looking beyond its borders and has established a partnership with CBI-Camera Buyer Italia to increase the opportunities for trade between brands and end consumers, thanks to the multi-faceted identity of the network of the 100 best Italian shops.
The partnership between the women’s haut-à-porter exhibition – a pioneer and promoter of an innovative trade fair format – and the most important association between luxury multi-brands in Italy will directly connect top-end companies with the retail universe in an even broader way. It’s a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer the best shopping experience.