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Imperial sets its sight on the Middle East

Imperial – an Italian Group of Fast Fashion which has totalled a turnover of about 207 million euro in 2017 and an annual production of over 10 million articles – is now aiming to further expand its penetration into the international markets, with a particular focus on the countries of the Middle East.

 

An early approach to this region has been carried out by the Group in the Iranian market, in collaboration with the largest local player in the E-commerce industry, i.e., Digistyle for the Imperial Fashion brand. In addition, in view of the first flagship store opening in Dubai (scheduled for 2019), the Group has entered a special agreement with a local partner company for the market development of the entire Middle East region.

 

For Dixie – a Group’s brand acquired in 2014 which is addressed to elegant young women who love style – a commercial partnership with a local big company has been concluded for the opening of a flagship in Kuwait.

 

This new project will allow to better penetrate into the international market. At present, 50% of the total Group’s turnover is made internationally, while, for the ongoing year, the Group is aiming to expand its business in a more uniform and structured form in those regions having a higher growth potential.

 

And the Middle East is among those regions.

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