The Dixie brand – property of Imperial Group – closes the Y2016 with a turnover of Eur. 33 million reporting a light increase, if compared to Eur. 32 million in 2015. The increase is however significant (+14.9%) if compared to Eur. 28 million in 2014, year in which the acquisition by the Imperial Group was completed. The brand can boast an incidence of 60% in the foreign market. Outsite Italy, Dixie is distributed in Spain, Portugal, Germany, the Netherlands, the Balkan countries and China and, for the next future, it aims at expanding into the French, British, American, Russian, Japanese and Middle Eastern markets as well.
“We are particularly satisfied with the results obtained as we have always been convinced that the right response to the recession was to invest to attract new opportunities. And this is what we have done so far”, Adriano Aere, Founder and Chairman of Imperial Group, has commented. “With Dixie we have laid the foundations for a strong company development which aims not only at keeping its leadership in the Italian fast fashion market, but also at becoming a reference point for the fashion industry at an international level”.