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What For – The SS18 Collection

The new collection by What For brand for the next Spring/Summer 2018 season is called “The French Riviera”, and it does strongly draw inspiration from the Surrealist style of painters like Miró and Picasso, while giving a Bohemian, Mediterranean and elegant touch to its footwear.


The brand’s identity is highlighted by geometric forms, provocative heels and a bright colour palette. 


The new iconic, intrepid collection celebrates the Summer season in all its spontaneity, while respecting the typical elegance by What For.


A summery extravagant rhythm is enriched with unusual materials such as vinyl, varnished and squared textile, to be matched with trendy colours such as the yellow, red and white.


In particular, the Spring/Summer 2018 collection includes four main lines: CASUAL, DRESS, ACTIVE and CITY – all designed for contemporary women.

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