Chanel is more than a simple fashion brand. Fashion victims…
The New York brand, Behno, has the objective of clarifying and highlighting as much as possible a theme that is particularly dear to it, that is sustainability, a question supported also through collaborations with non-profit associations that share the same purposes.
Shivam Punjya, founder and creative director of Behno, founded the brand driven by a great motivation to tackle poverty and global health through a new standard of clothes production that revolutionizes the way workers and the craftsmen are treated, seen and employed.
Behno offers its creations through collections, with the aim of promoting a slow fashion perspective in contrast to modern overproduction of clothing that is giving the planet hard time. Each collection consists of a vast line of flexible pieces, adaptable to different categories of global markets, meteorologically different.