With its aim to become a well-loved everyday lifestyle brand,…
“Fake is the solution” is YOSONO’s new motto for its Fall Winter 2020 – 2021 collection. The message is irreverent and ironic, but very current: YOSONO establishes a visual vocabulary that, combining animalier prints and new materials, confidently bridges stereotypes and directional fashion.
The Collection combines YOSONO’s signature Made in Italy bag designs with some new fabrics and colours, animating the theme FAKE SAFARI through materials and typographical accessories.
The theme is conveyed through colours such as taupe, military, bordeaux, black, and contrasting purple, orange, white and sky blue. A peculiar selection of materials completes the collection, including teddy bear cloth, suede, faux crocodile and pony, driving us into an imaginary safari.
A feminine final touch is added by a fascinating combination of fringes in elegant suede and audacious colours.
YOSONO’s concept crushes the femininity standards by balancing strong shapes with puffy cover and straps, bringing ultra-modern street style to the collection and daring the casual to become fashion.