A fashion brand that becomes a feminine opportunity for union and freedom!

The aim of MyChalom, a brand with a strong feminist character, is to combine a contemporary style with the ancient craftsmanship typical of the Italian tradition. MyChalom's intention is not simply to offer products but to structure its own thought as a concept to…

RE_START project by Camera Buyer

The RE_START project aims to communicating a message of positivity, faith and optimism on behalf of the Best Shops; both to its members, at a time of rethinking the Industry, and to the Market. They wish to communicate that by being together, it will be possible to…

Brand transparency: how brands will evolve post COVID-19

There was a pre-Covid-19 life (only 3 months ago) and there will be a post-Covid-19 life. For Italy, which is facing phase two with fear and fatigue, it's time for big balances. The damage caused by the pandemic has certainly been many, and for sure…

Milan Fashion Week, turns into Milan Digital Fashion Week

The fashion industry has fully embraced the digital era to adapt to Covid-19 restrictions. For the first time Milan fashion week is going to be exclusively online, from the 14th to the 17th of July 2020, to showcase the spring/summer 2021 men's collections and also women's and men's…